QVC’s
Fashion Must-Haves
The Must-Have landing pages were an important segment for the Fashion categories. The pages were created after meetings with collaborating teams and wireframes were created. For final layouts,
I art-directed photo shoots, retouched assets, and combined assets to create the final versions of the page.
The Must-Have pages were discontinued in 2018 and rebranded as
QVC's Style Stories which launched in early 2020.
Role:
Photo Art Direction & Designer